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The sages teach that “Elul” is an acronym for the verse in Song of Songs: “I am my Beloved’s and my Beloved is mine.”
The itinerary was prepared, locations were secured, families signed up, and everything was ready to go. There was just one final step: They wanted the Rebbe's blessing.
Throughout the month of Elul, the Jewish people has a collective task: to prepare itself to be
inscribed and sealed for a good and sweet year.
Our sages tell us that the Holy Temple was destroyed and we were exiled from our land because there was "baseless hatred" amongst us. Accordingly, the way to bring the Redemption is through baseless love -- to love a fellow even though one sees no cause whatsoever for such love.
— The Lubavitcher Rebbe